Founded two decades ago, in 1991, by Yashodhara and Sanjay Shroff, ffolio was the first ever multi-designer luxury store in Southern India. The store has been synonymous with some of the finest couturiers and craftsmen from the sub-continent and has acted as the launch pad for several of India's leading fashion personalities such as JJ Valaya, Jason Cherian, Anamika Khanna, Priyadarshini Rao and Ashish Soni to name a few. A pioneer in the Indian fashion industry, ffolio, over the years, has managed to etch a niche for itself in the luxury retail. It has been responsible for pioneering the concept of in-house fashion presentations, coffee interludes with leading fashion and style personalities, curated fashion and styling advice and co-branded fashion events, which have now become the order of the day in the world of fashion.

With STYLETAG.com, we are drawing on ffolio's heritage as we want to inspire people to a superior lifestyle through an engaging and enriching experience. Setting out as India's first online curated fashion and lifestyle destination, STYLETAG.com is a shopping website that hosts flash sales with curated styles for a limited period at up to 70% off. We curate designs from leading designers as well as the new stars on the horizon. The product portfolio of Styletag encompasses a range of affordable luxury products such as apparel, bags, shoes, home décor, toiletries and accessories such as scarves, watches, snoods, etc.

All the products are hand-picked by us and provided exclusively to our members through limited time events. Each event starts at 11.00 AM and lasts for a brief window of time. We guarantee 100% authenticity on every product that we sell. All our merchandise comes from the manufacturer, a licensed agent, retailer or an importer. Due to the exclusive nature of the merchandise, quantities are often limited and certain products may only be available in a select range of sizes. To take advantage of the broadest possible selection, we recommend that you visit the events as soon as they start and shop quickly.


Sanjay Shroff
Founder and Director
20+ years experience establishing and running successful ventures in retail, fashion and manufacturing - MBA from Kellogg School of Management. Responsible for strategy.

Yashodhara Shroff
Founder and Director
Experienced fashion professional with 20 years of experience in fashion and luxury retail. Credited with giving the launch pad to several stalwarts of Indian fashion, she enjoys a prolific relationship with the fashion fraternity in India with strong buying knowledge. Responsible for strategy.

Jitendra Virwani
Co-Founder and Chairman of Embassy Property Developments Limited.
Heads one of India's leading property developers - over the last 25 years, Embassy has developed 28.5 million sq. ft. of commercial, retail and residential spaces in India and overseas and fostered tenant relationships with world's leading corporations such as IBM, Microsoft, Fidelity, Nokia Siemens Networks, Mercedes Benz, Yahoo and ANZ, amongst others.

Vivek SP
Co-Founder and Director
10 years of IT experience at Infosys, with 8 years in Nordstrom. He has successfully set up IT operations in Bangalore (Off-shore) and Mexico (Near-shore). Responsible for operations.

Prashanth HN
Regularly listed as one of India's leading technology bloggers. He is a technology enthusiast and an avid coder. Extensive experience in online marketing strategies. Responsible for technology.

Soujanya Sreenath
Software engineer and web designer. Passionate about designing and has a range of awards to her credit. Responsible for user interface.


Dipak C Jain
The former Dean of INSEAD and The Kellogg School of Management at Northwestern University. He serves as an Independent Director on the Board of Reliance Industries Limited and has served as a consultant to Microsoft, Novartis, American Express, Sony, Nissan, Motorola, Eli Lilly & Company, Phillips & Hyatt International in the past. He is also former Director United Airlines and Peoples Energy. He is one of the most influential thought leaders in the global corporate world and is regularly featured in international publications such as Time, Fortune, NY Times and The Financial Times.

Haigreve Khaitan
Managing Partner of Khaitan & Co's Mumbai office and head of Khaitan & Co's M&A practice. He started his career in litigation and has over the years done many M&A and private equity, project finance and financing transactions. He has been involved in some of the most high profile and complex deals in India. IFLR 1000 has recommended him as one of the leading lawyers in India. Asia Law Leading Lawyers 2008/2009 has voted him as the leading lawyer for Project Finance.